the 8 x jeff koons.
We had the honor of being the creative team behind the release of the last 99th limited edition art car leading up to the Christie's auction where 100% proceeds went to ICMEC. Jeff Koons himself says that he always wanted to design a very special BMW. This edition is eye-catching, but at the same time minimalist and conceptual.
Client: BMW Group
Scope: film, photo and creative direction
In the world of art and automobiles, there are few collaborations that are as iconic and highly coveted as the BMW Art Car series. This collaboration has spanned over four decades and has featured some of the most renowned artists of our time. Recently, we had the privilege of being the creative team behind the release of the last 99th limited edition art car leading up to the Christie's auction.
Our team was fortunate enough to work with renowned artist Jeff Koons on the 99th limited edition art car. Koons is known for his larger-than-life sculptures and conceptual art, and he was excited to bring his signature style to the world of automobiles. Koons himself said that he always wanted to design a very special BMW, and this limited edition art car gave him the opportunity to do just that.
reels
storyboard
film
the 8 x jeff koons.
“I can’t wait to drive it and ride in it, and I hope that people will enjoy the Gran Coupé just as much as I do.”