popular democracy

In a recent re-brand project for Popular Democracy, a non-profit dedicated to fostering equity, opportunity, and a vibrant democracy in collaboration with impactful base-building organizations, organizing alliances, and progressive unions, our objective was to revitalize the existing brand to resonate more deeply with a younger demographic and active members.

The challenge lay in making a social impact-focused brand as visually compelling and engaging as a lifestyle brand, thereby ensuring its relevance and appeal within contemporary contexts. Through a strategic approach informed by market research and design innovation, we sought to imbue the brand with freshness, dynamism, and resonance, while staying true to its core values and mission.